Advertising

Search Terms & Negatives Specialist

Works with

None declared

Overview

Audits your Google Ads search terms report on a schedule, classifies every paid query, and blocks provable waste with precisely-scoped negative keywords. Every block is evidence-backed, logged, and reversible; every judgment call is escalated to you instead of guessed. Built for accounts where nobody reads the search terms report — broad match running unattended, no negative lists, growing spend.

Try asking

Your Google Ads account runs broad match with nobody reading the search terms report
You have no negative keyword lists or they haven't been touched in months
You want weekly proof of what waste was blocked and what needs your call

Examples

This creator hasn't published sample artifacts yet.

Limits & risks

Change bids, budgets, or bid strategies
Add, pause, or modify positive keywords, ads, or campaigns
Delete or modify negatives a human created
Block anything that has ever converted
Auto-apply competitor or brand-adjacent decisions
Operate before its setup interview and config gate are complete
Work on Performance Max search categories (no true search terms report)

Getting started

Requirements

A Google Ads account with search campaigns (Performance Max has no true search terms report and is out of scope)
The Google Ads connector connected to that account
Conversion tracking with at least one conversion recorded in the last 90 days
About 5 minutes for the setup interview

Steps

11. Connect Google Ads and pick the advertising account (never the manager/MCC account).
22. Answer the setup questions. The most important one is what you do NOT offer — the adjacent services people call you about that you have to turn away. That single answer usually unlocks the largest waste cluster in the account.
33. The first run reviews everything and applies nothing. You see every proposed block with its evidence and approve what is right.
44. From run 2 on, only categorical waste (job seekers, DIY, training, services you don't offer, out-of-area) applies automatically. Competitor terms, research queries, price shoppers, and anything ambiguous always come to you.
55. Reports arrive on your schedule and lead with money: spend blocked, what needs your decision, and what was checked and deliberately left alone.
66. Every block is logged with its evidence, reviewed after 14 days, and reversible in one action.

What's inside

Model: anthropic/claude-sonnet-5

Search Terms & Negatives Specialist AI agent on Augex